EXPERIENCE

Senior Product Designer

amp Fitness

2025-Present

Led end-to-end design across workouts, onboarding, subscriptions, progress, and social experiences for an AI-powered connected fitness platform. Defined gamification and retention initiatives that contributed to a 25% increase in average weekly app sessions, while evolving the design system and introducing AI-assisted workflows, motion, and sound patterns.

Product Designer

Playtika

2022 — 2025

Designed and shipped engagement, monetization, onboarding, and progression features for Redecor and Merge Stories. Key outcomes included a 10% increase in onboarding completion, a feature contributing to a 5% revenue increase, and reusable Rive templates that reduced development effort by 75%.

Product Designer

Epic Branding

2020 — 2021

Designed digital products for a range of clients, from user flows and wireframes to high-fidelity interfaces, prototypes, and illustration systems. Worked directly with clients and developers to turn business needs into polished, user-centered experiences.

Let’s build something people want to return to.

Tel Aviv, Israel