I DESIGN PRODUCTS PEOPLE COME BACK TO
DORON
TAUSSY
I’m Doron, a Senior Product Designer with 7+ years of experience turning complex product challenges into clear, scalable, and engaging digital products. I lead work end-to-end, combining product strategy, behavioral design, motion, sound, and thoughtful interaction to create experiences people understand, enjoy, and return to.
SCROLL
I design digital products that make complex experiences feel clear, engaging, and rewarding. I’m especially drawn to the intersection of product strategy, behavioral design, and interaction, where thoughtful UX, motion, sound, and visual craft can influence how people feel and act.
I’m most energized by products where behavior, emotion, and technology meet. My background in architecture and gaming shapes how I think about systems, progression, space, and interaction — while my work in connected fitness taught me how small product decisions can shape real-world habits.
Senior Product Designer
amp Fitness
2025-Present
Led end-to-end design across workouts, onboarding, subscriptions, progress, and social experiences for an AI-powered connected fitness platform. Defined gamification and retention initiatives that contributed to a 25% increase in average weekly app sessions, while evolving the design system and introducing AI-assisted workflows, motion, and sound patterns.
Product Designer
Playtika
2022-2025
Designed and shipped engagement, monetization, onboarding, and progression features for Redecor and Merge Stories. Key outcomes included a 10% increase in onboarding completion, a feature contributing to a 5% revenue increase, and reusable Rive templates that reduced development effort by 75%.
Product Designer
Epic Branding
2020-2021
Designed digital products for a range of clients, from user flows and wireframes to high-fidelity interfaces, prototypes, and illustration systems. Worked directly with clients and developers to turn business needs into polished, user-centered experiences.
User Experience Course
Technion University
2019
B.A Architecture and Design
Tel Aviv University / Politecnico di Milano
2013 — 2018
Let’s build something people want to return to.