Merge Stories, Jelly Button Studio
Industry
Gaming
Client
Playtika
Service
Product Design
Date
2022-2023
Merge Stories is a merge-and-raid game where players merge items to grow their kingdoms, raid enemies, gather resources, and explore new territories while defending against attacks. I contributed to designing engaging features, creating immersive animations, and implementing them in Unity, enhancing the overall user experience and gameplay.
Second World Design
I worked on the design of the game's second world, developing its visual language and animations. I also managed the QA process to ensure its seamless integration into the game.
Personal Offer Prototype
I designed a dynamic and customizable promotional feature to drive engagement and boost in-game sales. The prototype includes adaptable graphics, interactive headers, and re-skin options, ensuring long-term appeal and alignment with monetization goals. I collaborated closely with developers to bring the prototype to life and ensure seamless implementation.
Shop
The Shop in Merge Stories offers dynamic promotions like the Welcome Offer and bundles of gems, designed to attract and retain players. It also features Premium Barrels, providing valuable rewards that enhance progression and incentivize optional purchases. The design ensures seamless navigation, supporting both free and paid gameplay.
Events and Gates
In Merge Stories, I handled the branding of events, from designing the logo to creating the visual language, and ensured seamless integration through QA. These events enhance gameplay by introducing characters requiring specific items, encouraging merging and raiding to drive player progression and engagement.
Progression Communication
I worked on creating clear and engaging in-game communications that provide players with essential information and motivate them to continue playing. These communications were designed to clearly explain progression opportunities, guiding players on how to advance and make the most of their gameplay experience.
